driving business growth through innovation and collaboration.
Our collaborative and empathetic approach using HCD and pretotyping helps us to support you in delivering innovative solutions that meet the unique needs of your institution. Together, we can drive growth and success for students, staff and stakeholders alike.
why do organisations need HCD and Pretotyping?
1. Improving the staff experience
Many university staff have felt burnt out and frustrated at disconnecting from senior leadership, especially during the pandemic. Within bureaucratic institutions like universities, it can often feel as though staff (and student) voices are left unheard.
However, universities increasingly recognise the importance of taking a human-centred approach to improving the campus experience, and that's where Human-Centred Design (HCD) comes in.
HCD helps universities engage with people to understand their needs and make informed decisions rather than relying on assumptions or past information. This empathy-led approach can help rebuild staff and senior leadership relationships and trust.
2. Improving the student experience
To attract a diverse range of students, universities must understand their interests and provide a variety of experiences. Collaboration with academics to shape and innovate the curriculum is critical.
The government's focus on widening access and opportunity for students from disadvantaged backgrounds highlights the need for higher education to understand their contexts, barriers, and aspirations. Enter: Pretotyping.
Innovation and capability building are crucial for universities to meet future demands. Pretotyping and rapid experimentation can support universities to find great ideas, test them at scale, and deliver new capabilities. By adopting these approaches, universities can improve the student experience, support their staff, and develop the skills and capabilities necessary for the future.
do for you.
Strategic Service Design
Build trust through co-design
Raise the voice of the customer
Customer engagement and research
Journey mapping
Problem identification and framing
Workshop facilitation
HCD insights and ideation
Prioritise actions for implementation
Project Management
End-to-end coordination from Initiation to Closure
Higher education subject matter expertise
Understanding of university nuances and complexities
do with you.
Innovation Experimentation
Pretotyping
Test assumptions
Make data-driven decisions
Reduce wasted time, effort, and money
Training Workshops
Learn and embed skills resulting in capability uplift
Adopt essential values and mindsets
Design intentional and customer-centric experiences
HCD and co-design training using real projects